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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

by Harvard Business Review,Clayton M. Christensen,Theordore Levitt,Philip Kotler,Fred Reichheld

ISBN 13: 9781422189887

Format: Paperback (224 pages)
Publisher: Harvard Business Review Press
Published: 02 Apr 2013

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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

by Harvard Business Review, Clayton M. Christensen, Theordore Levitt, Philip Kotler, Fred Reichheld

ISBN 13: 9781633694576

Format: E-BOOK: Adobe Reader (224 pages)
Publisher: Harvard Business Review Press
Published: 02 Apr 2013

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Marketing Myopia (Harvard Business Review Classics)

by Theordore Levitt

ISBN 13: 9781422126011

Format: Paperback (104 pages)
Publisher: Harvard Business Review Press
Published: 16 Jun 2008

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