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HBR's 10 Must Reads on Strategic Marketing (with featured article Marketing Myopia, by Theodore Levitt) HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) by Harvard Business Review,Clayton M. Christensen,Theordore Levitt,Philip Kotler,Fred Reichheld

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

by Harvard Business Review,Clayton M. Christensen,Theordore Levitt,Philip Kotler,Fred Reichheld


ISBN 13: 9781422189887

Format: Paperback (224 pages)
Publisher: Harvard Business Review Press
Published: 02 Apr 2013

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